Rachael, Siobhan, Amanda, Sam,

Qualitative – the ‘why?’ people.
It took us a while to find the right team, but we’re hugely proud to say we work with each other. We've pretty much done everything, all of us with Director-level backgrounds in advertising, NPD, youth, financial, brand positioning, design and social/ethical research.

Sally & Michael

Quantitative – the ‘how many?’ people.
We know the numbers are important and we love the synergy and completeness of the ‘why’ and the ‘how many’. What the numbers team love most is taking the complicated bits and making them easy – translating figures into digestible insight about consumers rather than statistics.